Social media is an integral part of online communication channels which is dedicated to interaction, community-based input, collaboration, and content sharing. A social media strategy is a plan of how to maximize engagement and interactions across social media to achieve a company’s objective. These objectives may be to generate leads, improve brand awareness or create a viral effect. With the growing popularity of this medium to market businesses, social media marketing has become imperative for all businesses – online as well as offline – to connect with their customers. We, at #ARM Worldwide, use multiple services to amplify results for your social media marketing campaign.